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Technology•4 months•3-person marketing team
宁德时代 CATL
宁德时代作为全球领先的新能源电池公司，产品市场占有率年年位居世界前列，在全球新能源领域拥有极高的品牌影响力。在品牌宣传方面需要传递科技感和创新精神，突出"充电10分钟，神行800里"的产品优势，对于提升产品的持续竞争力，展现出"阿尔法蛋"的动力电池产品的各种强大性能具有重要意义
+250%
Engagement
+400%
Reach
+180%
Conversion
-70%
Cost Reduction
The Challenge
此次项目运用了Face Fusion AI换脸、Midjourney视觉生成、Chat GPT智能文案生成等AI技术，其中AI换脸和互动技术开发及优化，实施难度大
Our Solution
产出与输出领先AI大片H5，线上与体验与线下展会大动态，项目落地广州汽车展会10天数据
The Results
Content volume increased by +1000%
Engagement rates improved by +250%
Conversion rates increased by +180%
Marketing costs reduced by -70%
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